What does 鼓励 (gǔ lì) mean in English?

Card 142HSK 2010 Level 4142/586
CARD142
PROGRESS24%
鼓励
鼓勵
gǔ lì
to encourage

Reveal: Click/Space/Enter/↑↓/w/s/j/kNavigate: ←→/h/l/a/d